Skip to content
Friday, October 9, 2026
Fortune Collective

Wolff Preparing to Sell Shareholding Pricing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led the Mercedes team to record-breaking achievements in F1

Toto Wolff is in advanced talks to sell a portion of his ownership stake in the Mercedes Formula 1 team.

This transaction values Mercedes at £4.6bn – an unprecedented figure for an F1 team – following McLaren were valued at £3.5bn in a change of corporate structure last September.

The Austrian executive, who holds one-third of the Mercedes F1 operation, would sell a stake in the region of five percent.

The 53-year-old would stay on as team principal and CEO if the sale goes through.

Shareholder Structure

The other shareholders in the team are Mercedes and industrial group Ineos, who each also own a third of the enterprise.

A Mercedes spokesperson stated: "We will be making no official statement on the matter. The governance of Mercedes F1 will remain unaltered, and all three partners are dedicated to continued achievements of the brand in Formula One."

Valuation Increase

This arrangement signifies a substantial rise in value of Mercedes F1 since Ineos Group bought its share for £208m in 2022.

The rise demonstrates the expansion in market values of F1 teams recently due to the growing popularity of Formula 1 around the world.

This was also seen in the box-office performance of the Formula 1 film starring Brad Pitt, which was released last summer and earned more than $630 million (£458 million) at the box office.

The film represents Pitt's most successful movie and the most successful sports film ever released.

Current Performance

The Mercedes team are second in the constructors' championship, trailing McLaren Racing, with three Grands Prix remaining in the current championship.

Mercedes' primary racer George Russell has secured victory in 2 of the 21 races so far and is in fourth place in the individual standings behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a record eight straight constructors' championships and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

HS
Written by

Hannah Sims

Elara Vance is a business strategist with over 15 years of experience advising startups and Fortune 500 companies on growth and innovation.

Fortune Collective

Type to search articles.