TikTok is introducing a updated setting that allows them to reduce the volume of AI-created media appearing in their feeds. This initiative comes as the platform revealed that it currently hosts more than 1 bn AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a global rollout. This development comes amid a increase in AI content, fueled by new video-generation tools.
The Broader AI Trend
Studies have shown that almost 10% of the quickest rising video streams on another major platform exclusively feature content made by AI. A considerable share of this material is classified as low-quality AI content, a phrase for inferior, mass-produced content that is typically nonsensical or dreamlike.
Our research shows that a lot of users appreciate content produced via AI tools, ranging from digital art to informative clips, and we intend to provide users the ability to see more or less of that, based on their own likes,” said a company executive.
Scale of AI Content
The platform announced that there are currently 1.3 billion videos on its app identified as made with AI. In total, in excess of 100 m pieces of content are submitted to the platform daily, making AI-generated material a limited part of its overall inventory.
How to Adjust Settings
Users will be capable of decrease or raise the level of artificial media they view by accessing the topic control option in the application and choosing “AI-generated content”. Other topics that are already be adjusted under the tool encompass news, clothing, aesthetics, and movement.
Platform Guidelines
Its policies mandate content makers to tag “realistic” AI-generated content, and it bans dangerous AI impersonations of public figures or crisis events. Any realistic artificial content that is without a tag can be taken down under its user guidelines.
Furthermore, the app will henceforth apply an “AI-made” tag to content created with its proprietary AI systems, or flagged by an cross-platform project for spotting artificial media. This measure is designed to deter users from trying to circumvent the labeling process.
Responsible AI Funding
The company is furthermore launching a two million dollar AI literacy fund for professionals and organizations to create informative material about responsible artificial intelligence. This project will support non-profit groups specializing in teaching programming and robotics.
Platform Protection
TikTok has justified its safety measures, following controversy over plans to cut jobs for a large number of review team members in the UK. It is set to reduce hundreds of positions in its content moderation division in London, with trade unions and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A company official clarified that people-led review would continue to be important, but artificial intelligence can protect employees by eliminating the most distressing content ahead of it gets reviewed by humans. TikTok stated a notable drop in shocking and graphic content reviewed by human moderators over the last 12 months due to reliance on its machine learning processes.
It is vital to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we additionally believe it’s very important to minimize viewing of harmful content as quickly as possible, which is the area in which a lot of the machine support is really helping us operate efficiently.”
