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Friday, October 9, 2026
Fortune Collective

Rachel Sennott on her hilarious show about that messy allure of younger generation lifestyle

The performer enters the online meeting and at once starts an explanation. “Oh my God – I’m sorry!” she states, sounding really apologetic. Despite being only a bit late, she needs to explain. “I tend to talk too much during calls. “Previous discussions went over, and I realized I talk too much!” Luckily, in this context, this is precisely what is ideal to experience. Moreover, it’s fairly predictable. Those who have seen her unapologetically openly gay and unapologetically crass film titled Bottoms—which she co-wrote with the director and appeared in alongside her friend the talented actress—can already know that she holds much to discuss, whether about identity, sex, or the pros of forming a youth fight club. Plus, by the end her new seasonal HBO series I Love LA, it becomes obvious that the star holds even more insights on the struggles of modern youth (At 30, Sennott serves as a bridge of the gang, straddling eras with a knack for bridging both generations).

Inspirations and Artistic Direction

Parallels to Lena Dunham’s groundbreaking show naturally arise and the actress is a fan, referencing it together with the HBO hit, Issa Rae’s show and the innovative program as influences for her series, which follows the struggles of a social media star played by Odessa A’Zion and her friend and aspiring representative portrayed by Sennott. However, the largest influence on the moodboard went to Entourage, that HBO sitcom focusing on a rising celebrity navigating in a corrupt LA scene (notable statement: “nobody’s happy in this town except for the losers”). She discovered it throughout lockdown, became “obsessed”, and resolved to create a new version on it “targeting women and LGBTQ+ viewers”.

“I wanted to make a show where the internet, not Hollywood, was the industry, because my career started online,” she says. The idea for this project emerged—to some extent—from firsthand, initially rocky, transition to LA and from the astrological phase, a popular occurrence for astrology heads. It was a time that involved her learn significant insights, in her career and in private life. “My twenties began with constant public emotional outbursts and disorganization,” she admits. “Settling in LA during my mid-twenties brought calm, but soon everything unraveled.” “The struggles felt almost mythic in scale…”

Humble Origins

Growing up in New England, Sennott began creating and acting humor while enrolled in acting at a prestigious arts school. “I went through all the proper channels to try to perform, and they weren’t gelling,” she states. “I tried out for all the NYU comedy groups, and got rejected from all of them. “Theatre productions at school also didn’t accept me. “I wondered why I was even there at all.”

She seized control, performing at amateur nights with her friend and uploading hilarious (and decidedly) bizarre online content online. A particular video, titled Baby Cult, centered on several females intensely drawn to motherhood; a different one portrayed working at the brand Hollister as like being stuck in a scary movie. By chance, she connected with Emma through the university’s film scene and eventually starring in her directorial debut, titled Shiva Baby, an anxious film set at a Jewish wake with shades of the intense thriller. The big theme of her path, she says, has been people her own age supporting her, rather than established gatekeepers. Does that mean bypassing the usual powers? “They were not involved”, she emphasizes, continuing humorously: “Our victory isn’t their goal.”

Career Breakthrough

Those who were skeptical regarding Sennott previously will surely be regretting it today. In what she calls a “incredibly circular” turn of events, she has achieved her dream vehicle. Previously she posted content named about Los Angeles on the internet, in which she lampooned Hollywood trailers (“Substance abuse is rampant here”). Six years on, she’s the co-showrunner (with the co-writer) of a show about Angelenos juggling benefits of internet fame (such as partying at Elijah Wood’s house) with drawbacks (your associate being accused of being a drug-addled criminal, and potentially becoming a unreliable persona non grata). One might simple to create a program about internet celebrity that was extremely idealized—or, even less favorable, one that punched down at those depicted. The series avoids both, making for a representation of affluent millennial living that’s frank about the chaos and the shine.

Empathetic Approach

“Numerous series present younger generations and digital culture in a derogatory manner,” she observes. “I think that young people have been through a lot – I’m mostly thinking of people younger than me, like my little sister, who went to college during Covid, so she had to come home, or my other sister who was doing school online.”|“The younger generation has faced significant

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Written by

Hannah Sims

Elara Vance is a business strategist with over 15 years of experience advising startups and Fortune 500 companies on growth and innovation.

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